AI-Powered Sales: Prompt Engineering for Revenue Leaders

  • Course Code: TECH-301

  • Format: In-Person / Virtual

  • Description: Moving beyond basic ChatGPT use, this course applies Human-Computer Interaction (HCI) to build "Mega-Prompts". Train AI to act as specific buyer personas (e.g., "Skeptical CFO") for role-play and automate pre-sales research.

  • Learning Objectives:

  • Build "Mega-Prompts" for realistic role-play simulations.

  • Automate 40% of pre-sales research and personalization tasks.

  • Leverage Augmented Intelligence for strategic advantage.

  • Scholar-Practitioner Framework:

  • Theory: Human-Computer Interaction (HCI).

  • Application: Building the "Skeptical CFO" Simulator.

Curriculum: Principles of Prompt Engineering; Automating Personalization; AI Ethics.