AI-Powered Sales: Prompt Engineering for Revenue Leaders
Course Code: TECH-301
Format: In-Person / Virtual
Description: Moving beyond basic ChatGPT use, this course applies Human-Computer Interaction (HCI) to build "Mega-Prompts". Train AI to act as specific buyer personas (e.g., "Skeptical CFO") for role-play and automate pre-sales research.
Learning Objectives:
Build "Mega-Prompts" for realistic role-play simulations.
Automate 40% of pre-sales research and personalization tasks.
Leverage Augmented Intelligence for strategic advantage.
Scholar-Practitioner Framework:
Theory: Human-Computer Interaction (HCI).
Application: Building the "Skeptical CFO" Simulator.
Curriculum: Principles of Prompt Engineering; Automating Personalization; AI Ethics.