Course Code: INNOV-311

Format: In-Person / Virtual

Description: Stop fighting in bloody, competitive markets. This course teaches Value Innovation to create uncontested market space. Participants use the Strategy Canvas to identify factors to Eliminate, Reduce, Raise, and Create (ERRC) to make the competition irrelevant.

Learning Objectives:

Create uncontested market space by making the competition irrelevant.

Draw a Strategy Canvas to visualize value curves.

Apply the ERRC Grid to innovate value propositions.

Scholar-Practitioner Framework:

Theory: Value Innovation.

Application: The Strategy Canvas & ERRC Grid.

Curriculum: Red Oceans vs. Blue Oceans; Value Innovation; The Strategy Canvas.