Course Code: REVOPS-206

Format: In-Person / Virtual

Description: Scale without headcount. This course uses Distribution Channel Theory to design Partner Programs. Learn to structure tiers (Silver/Gold), manage channel conflict, and align incentives for third-party sellers.

Learning Objectives:

Design a tiered Partner Program structure.

Mitigate conflict between direct and indirect teams.

Maximize reach through reseller and referral networks.

Scholar-Practitioner Framework:

Theory: Distribution Channel Theory.

Application: Designing the Partner Menu.

Curriculum: The Channel Ecosystem; Program Architecture; Rules of Engagement.