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Competitive Intelligence

  • Course Code: STRAT-307

  • Format: In-Person / Virtual

  • Description: Anticipate the market, don't just react to it. This course applies Game Theory to competitor analysis. Participants engage in "War Game" simulations to predict how competitors will react to price cuts or new product launches, ensuring ethical data gathering and analysis.

  • Learning Objectives:

  • Ethically gather and analyze competitor data to anticipate market moves.

  • Simulate a "War Game" to predict competitor reactions.

  • Apply Game Theory to strategic interaction.

  • Scholar-Practitioner Framework:

  • Theory: Game Theory.

  • Application: The "War Game" Simulation.

  • Curriculum: Ethical Intelligence Gathering; Game Theory Basics; Wargaming.