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Corporate Social Responsibility (CSR)

  • Course Code: CORP-322

  • Format: In-Person / Virtual

  • Description: CSR is more than PR; it's strategy. Using Stakeholder Theory, this course teaches leaders to design initiatives that create "Shared Value." Participants map stakeholders—community, government, employees—to align business goals with social impact.

  • Learning Objectives:

  • Design CSR initiatives that create "Shared Value" rather than just PR.

  • Map stakeholders and their power/interest.

  • Integrate social responsibility into core business strategy.

  • Scholar-Practitioner Framework:

  • Theory: Stakeholder Theory.

  • Application: Stakeholder Mapping.

  • Curriculum: Shared Value; Stakeholder Analysis; Sustainable Business Models.