Corporate Social Responsibility (CSR)
Course Code: CORP-322
Format: In-Person / Virtual
Description: CSR is more than PR; it's strategy. Using Stakeholder Theory, this course teaches leaders to design initiatives that create "Shared Value." Participants map stakeholders—community, government, employees—to align business goals with social impact.
Learning Objectives:
Design CSR initiatives that create "Shared Value" rather than just PR.
Map stakeholders and their power/interest.
Integrate social responsibility into core business strategy.
Scholar-Practitioner Framework:
Theory: Stakeholder Theory.
Application: Stakeholder Mapping.
Curriculum: Shared Value; Stakeholder Analysis; Sustainable Business Models.