Course Code: REVOPS-201

Format: In-Person / Virtual

Description: A CRM is a strategic asset, not just a database. Using the Technology Acceptance Model (TAM), this course teaches Ops leaders to audit "dirty" data and design schemas that sellers will actually use.

Learning Objectives:

Audit CRM datasets for the top 5 errors impacting forecasts.

Design user-friendly CRM workflows to boost adoption.

Evaluate the downstream risk of poor data quality.

Scholar-Practitioner Framework:

Theory: Technology Acceptance Model (TAM).

Application: The "Dirty Data" Audit.

Curriculum: Database Design Principles; The Psychology of Adoption; Data Governance.