Course Code: INNOV-314

Format: In-Person / Virtual

Description: Disruption often comes from below. Grounded in Christensen’s Disruption Theory, this course teaches leaders to identify "low-end disruption" threats. Learn to anticipate market shifts from non-traditional competitors before they capture your market share.

Learning Objectives:

Anticipate market threats from non-traditional competitors.

Identify "low-end disruption" threats (e.g., Fintech vs. Banks).

Distinguish between sustaining and disruptive innovation.

Scholar-Practitioner Framework:

Theory: Disruption Theory (Christensen).

Application: Threat Identification Analysis.

Curriculum: The Innovator’s Dilemma; Low-End Footholds; Response Strategies.