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Financial Literacy for Sales Leaders

  • Course Code: EXEC-425

  • Format: In-Person / Virtual

  • Description: To lead the business, you must speak the language of money. Grounded in Financial Agency Theory, this course teaches sales leaders to calculate the EBITDA impact of discounts versus churn. Learn to justify budget and headcount to the CFO using financial logic.

  • Learning Objectives:

  • Speak the language of the CFO to justify budget and headcount.

  • Calculate the EBITDA impact of a 5% discount vs. a 5% churn.

  • Apply Financial Agency Theory to decision making.

  • Scholar-Practitioner Framework:

  • Theory: Financial Agency Theory.

  • Application: Discount vs. Churn Calculation.

  • Curriculum: Reading the P&L; The Cost of Capital; ROI Logic.