Graphic of a human head outline with a circuit board pattern inside, accompanied by the text 'Applied Logic Lab'.

International Entry Strategy

  • Course Code: CORP-325

  • Format: In-Person / Virtual

  • Description: Going global requires precise decision-making. Using the OLI Paradigm (Ownership, Location, Internalization), this course helps firms select the appropriate market entry mode. Participants analyze the trade-offs between Exporting, Licensing, and Foreign Direct Investment (FDI).

  • Learning Objectives:

  • Select the appropriate market entry mode based on risk and resource commitment.

  • Decide between Export, License, or FDI strategies.

  • Apply the OLI Paradigm to international expansion.

  • Scholar-Practitioner Framework:

  • Theory: The OLI Paradigm.

  • Application: Entry Mode Decision Analysis.

  • Curriculum: Global Strategy; Entry Modes; Risk Assessment.