Negotiation Dynamics: BATNA, ZOPA, and Game Theory
Course Code: TECH-306
Format: In-Person / Virtual
Description: Negotiation is a strategic game. This course applies Game Theory (Nash Equilibrium) to complex deals. Participants learn to calculate their BATNA (Best Alternative to a Negotiated Agreement) and identify the ZOPA (Zone of Possible Agreement).
Learning Objectives:
Calculate BATNA to determine leverage.
Identify the Zone of Possible Agreement (ZOPA).
Simulate SaaS contract negotiations with conflicting constraints.
Scholar-Practitioner Framework:
Theory: Game Theory (Nash Equilibrium).
Application: The "SaaS Contract" Simulation.
Curriculum: The Mathematics of Leverage; Trading Concessions; Closing the Deal.