Negotiation Dynamics: BATNA, ZOPA, and Game Theory

  • Course Code: TECH-306

  • Format: In-Person / Virtual

  • Description: Negotiation is a strategic game. This course applies Game Theory (Nash Equilibrium) to complex deals. Participants learn to calculate their BATNA (Best Alternative to a Negotiated Agreement) and identify the ZOPA (Zone of Possible Agreement).

  • Learning Objectives:

  • Calculate BATNA to determine leverage.

  • Identify the Zone of Possible Agreement (ZOPA).

  • Simulate SaaS contract negotiations with conflicting constraints.

  • Scholar-Practitioner Framework:

  • Theory: Game Theory (Nash Equilibrium).

  • Application: The "SaaS Contract" Simulation.

  • Curriculum: The Mathematics of Leverage; Trading Concessions; Closing the Deal.