Course Code: INNOV-316

Format: In-Person / Virtual

Description: Platforms dominate the modern economy. This course explores Network Effects to understand how multi-sided platforms create value. Participants analyze the "Chicken and Egg" acquisition problem and learn strategies to ignite platform growth.

Learning Objectives:

Understand how multi-sided platforms create value through network effects.

Analyze the "Chicken and Egg" acquisition problem.

Design strategies for supply and demand side acquisition.

Scholar-Practitioner Framework:

Theory: Network Effects.

Application: The Acquisition Strategy Analysis.

Curriculum: Two-Sided Markets; Network Effects; Platform Governance.