Course Code: STRAT-302

Format: In-Person / Virtual

Description: Not all industries are created equal. Grounded in Industrial Organization Economics, this course teaches leaders to evaluate industry structure and competitive intensity. Participants will assess market attractiveness to determine if—and how—to enter a specific sector.

Learning Objectives:

Evaluate industry structure and competitive intensity to determine market attractiveness.

Assess the profitability of distinct industries (e.g., Airline vs. Software).

Identify the bargaining power of suppliers and buyers.

Scholar-Practitioner Framework:

Theory: Industrial Organization Economics.

Application: Industry Profitability Assessment.

Curriculum: The Threat of New Entrants; Supplier/Buyer Power; Rivalry Intensity.