Course Code: STRAT-309

Format: In-Person / Virtual

Description: Price is the strongest lever for profitability. Grounded in Microeconomics, this course compares pricing models to maximize margin. Participants analyze the impact of Cost-Plus versus Value-Based pricing on the bottom line.

Learning Objectives:

Select a pricing model that maximizes profitability and market penetration.

Compare Cost-Plus vs. Value-Based pricing impacts on margin.

Understand price sensitivity and elasticity.

Scholar-Practitioner Framework:

Theory: Microeconomics.

Application: Pricing Model Comparison.

Curriculum: Price Elasticity; Value Perception; Margin Analysis.