Prospecting Science: The Cadence of Omnichannel Outreach

  • Course Code: TECH-302

  • Format: In-Person / Virtual

  • Description: Prospecting is a probability game. Using Social Exchange Theory, this course helps SDRs build a 14-day, multi-touch cadence (Email, Phone, LinkedIn) that optimizes contact rates without inducing fatigue.

  • Learning Objectives:

  • Construct a 14-day omnichannel outreach cadence.

  • Balance frequency with value to avoid "spam" perception.

  • Optimize contact rates using probability theory.

  • Scholar-Practitioner Framework:

  • Theory: Probability & Social Exchange Theory.

  • Application: Building the "7-Touch" Sequence.

Curriculum: The Science of Timing; Channel Diversification; Writing for Response.