Course Code: STRAT-303

Format: In-Person / Virtual

Description: Why do some firms outperform others with similar resources? This course applies the VRIO Framework to audit a company’s internal assets. Participants learn to identify capabilities that are Valuable, Rare, Inimitable, and Organized to capture sustainable competitive advantage.

Learning Objectives:

Identify sustainable competitive advantages based on internal capabilities.

Audit a company’s assets using the VRIO framework.

Differentiate between temporary and sustainable advantages.

Scholar-Practitioner Framework:

Theory: VRIO Framework.

Application: Internal Asset Audit.

Curriculum: Internal Capabilities; The VRIO Audit; Sustaining Advantage.