Sales Enablement vs. Sales Ops: Designing Service Level Agreements (SLAs)

  • Course Code: REVOPS-202

  • Format: In-Person / Virtual

  • Description: Clarify the friction between "Strategy" (Ops) and "Support" (Enablement). Focusing on Organizational Design, participants build Service Level Agreements (SLAs) to define the handoff between Marketing (MQL) and Sales (SQL).

  • Learning Objectives:

  • Define distinct roles for Operations vs. Enablement.

  • Draft an SLA defining "Qualified Leads" and response times.

  • Reduce friction in the revenue funnel.

  • Scholar-Practitioner Framework:

  • Theory: Organizational Design.

  • Application: Drafting the Cross-Functional SLA.

  • Curriculum: The Revenue Stack; Defining the MQL/SQL; Metric Alignment.