Course Code: TECH-305

Format: In-Person / Virtual

Description: Founders often over-explain features and under-explain value. Using the theory of Absorptive Capacity, this course teaches technical leaders to script demos that bridge the gap between complexity and business outcomes.

Learning Objectives:

Create a "Technical Demo" script focused on business outcomes.

Bridge the gap between technical complexity and buyer value.

Avoid the "Feature Dump" trap.

Scholar-Practitioner Framework:

Theory: Absorptive Capacity.

Application: The "Value-First" Demo Script.

Curriculum: The Curse of Knowledge; Translating Specs to Revenue; Storytelling in Demos.