Course Code: LEAD-404

Format: In-Person / Virtual

Description: An SKO is more than a party; it is a cultural ritual. This course uses Organizational Ritual Theory to design 2-day agendas that balance motivation, training, and strategy, ensuring the team is aligned for the fiscal year.

Learning Objectives:

Design a high-impact SKO agenda.

Leverage symbolism to align the sales force.

Balance motivation with tactical training.

Scholar-Practitioner Framework:

Theory: Ritual & Symbolism in Organization.

Application: Designing the 2-Day Agenda.

Curriculum: The Purpose of Gathering; Theme Selection; Execution & Logistics.