Social Selling & Personal Branding: Building Authority for Introverts

  • Course Code: TECH-304

  • Format: In-Person / Virtual

  • Description: You don't need to be loud to generate leads. Using Social Identity Theory, this course helps professionals optimize their LinkedIn profiles for SEO and authority, generating inbound interest without "loud" networking.

  • Learning Objectives:

  • Audit and rewrite LinkedIn profiles for Authority and SEO.

  • Leverage digital platforms to generate inbound leads.

  • Establish subject matter expertise (SME) status.

  • Scholar-Practitioner Framework:

  • Theory: Social Identity Theory.

  • Application: The Profile & Headline Audit.

  • Curriculum: SEO for Humans; Impression Management; Content Strategy for Non-Writers.