Course Code: STRAT-301

Format: In-Person / Virtual

Description: Strategic planning begins with environmental scanning. This course moves beyond simple list-making to convert external factors into actionable strategy. Participants learn to analyze internal strengths against external threats using the TOWS Matrix.

Learning Objectives:

Analyze internal and external factors to generate actionable strategic pivots.

Convert a SWOT list into a TOWS Matrix to generate strategy options.

Apply Environmental Scanning theory to anticipate market shifts.

Scholar-Practitioner Framework:

Theory: Environmental Scanning.

Application: The TOWS Matrix Conversion.

Curriculum: Environmental Scanning; The PESTLE Framework; From Analysis to Action.