Course Code: INNOV-312

Format: In-Person / Virtual

Description: Every business needs a blueprint. Based on Business Model Ontology, this course helps entrepreneurs and intrapreneurs map their ideas onto the 9 building blocks. Learn to validate the logic connecting your value proposition to your revenue streams.

Learning Objectives:

Validate the logic of a business model.

Map a startup idea onto the 9 building blocks of the canvas.

Connect value propositions to customer segments and revenue.

Scholar-Practitioner Framework:

Theory: Business Model Ontology.

Application: Mapping the Startup Idea.

Curriculum: The 9 Building Blocks; Value Propositions; Revenue Streams.