Course Code: INNOV-320

Format: In-Person / Virtual

Description: Persistence is a virtue, but so is adaptability. Grounded in Lean Startup methodology (Build-Measure-Learn), this course analyzes successful pivots. Participants learn to validate assumptions and change direction based on market feedback.

Learning Objectives:

Validate assumptions and change direction based on market feedback.

Analyze case studies of successful pivots (e.g., Slack, Instagram).

Apply the Build-Measure-Learn loop.

Scholar-Practitioner Framework:

Theory: Lean Startup (Build-Measure-Learn).

Application: Pivot Case Study Analysis.

Curriculum: Validated Learning; The Pivot Decision; Innovation Accounting.