Course Code: INNOV-313

Format: In-Person / Virtual

Description: A great product without a launch plan is a failure. Using Diffusion of Innovations theory, this course guides participants in developing a comprehensive launch roadmap. Synthesize target audience, pricing, channel, and promotion into a coherent market entry plan.

Learning Objectives:

Synthesize cross-functional activities into a coherent market entry plan.

Develop a launch roadmap covering Target, Pricing, Channel, and Promo.

Understand the adoption curve of new innovations.

Scholar-Practitioner Framework:

Theory: Diffusion of Innovations.

Application: Developing the Launch Roadmap.

Curriculum: Market Segmentation; Launch Timing; Channel Strategy.