Professional Sales & RevOps
From Art to Architecture: The Science of Modern Revenue
Gone are the days when sales was just about "hustle" and intuition. In today's data-driven economy, revenue generation is a science—a complex architecture of psychology, technology, and strategy. Our Professional Sales & Revenue Operations curriculum is designed for the modern "Scholar-Practitioner," bridging the gap between rigorous academic theory and high-impact commercial application.
Whether you are a founder looking to build your first scalable sales engine, a revenue leader optimizing a complex pipeline, or a student entering the workforce, these courses move beyond basic tactics. We focus on Revenue Operations (RevOps)—the convergence of sales, marketing, and customer success—powered by cutting-edge tools like Generative AI and predictive analytics. Explore our library below to master the systems, skills, and strategies required to drive predictable growth in a volatile market.
Course Catalog
Click on any course title below to view the full syllabus and learning objectives.
Foundational Methodologies & Psychology
The Evolution of Selling: Moving from Transactional to Consultative Methodologies
The Challenger Sale Model: Teaching, Tailoring, and Taking Control
The Psychology of Influence: Applying Cialdini’s Principles to Sales
Sales Ethics & The Trusted Advisor: Navigating Dilemmas and Protecting Brand Equity
Buying Committee Dynamics: Mapping Influencers, Deciders, and Gatekeepers
Handling Objections (LAER Model): Listen, Acknowledge, Explore, Respond
Inbound vs. Outbound Methodologies: Balancing Push vs. Pull Marketing
Revenue Operations (RevOps) & Strategy
CRM Architecture & Data Hygiene: The Foundation of Forecast Accuracy
Sales Enablement vs. Sales Ops: Designing Service Level Agreements (SLAs)
Forecasting Accuracy: Weighted Pipeline vs. Run Rate Analysis
Territory Management & Routing: Optimizing Total Addressable Market (TAM)
Pipeline Velocity Analysis: Diagnosing Bottlenecks with Little’s Law
Channel Sales Strategy: Partner Programs and Indirect Revenue
Automating the Revenue Engine: No-Code RevOps Workflows
Advanced Execution & AI
AI-Powered Sales: Prompt Engineering for Revenue Leaders
Prospecting Science: The Cadence of Omnichannel Outreach
Virtual Selling Mastery: The "Zoom" Performance & Remote Engagement
Social Selling & Personal Branding: Building Authority for Introverts
Sales Engineering for Non-Technical Founders: Demoing Value, Not Features
Negotiation Dynamics: BATNA, ZOPA, and Game Theory
Leadership & Account Management
Hiring the "Sales Athlete": Competency Modeling & Behavioral Interviewing
Sales Compensation Design: Aligning Incentives with Strategy
Sales Coaching Frameworks: Shifting from Inspection to Development
Sales Kick-Off (SKO) Design: Rituals for Strategic Alignment
The Fractional CRO Model: Building a Portfolio Career
Key Account Management (KAM): White Space Analysis & Wallet Share
Enterprise Account Planning: Joint Success Plans for Strategic Partners
Running a QBR (Quarterly Business Review): Performance Management
Customer Success & Churn Reduction: The "First 90 Days" Journey
Value-Based Pricing: Moving Conversations from Price to Investment