Course Code: SALES-104

Format: In-Person / Virtual

Description: High-pressure sales environments often create ethical gray areas. Using frameworks of Virtue Ethics vs. Utilitarianism, this course helps sellers navigate dilemmas like "sandbagging" and over-promising.

Learning Objectives:

Resolve common sales dilemmas using ethical frameworks.

Evaluate the long-term cost of "Sandbagging" on brand equity.

Transition from "Vendor" to "Trusted Advisor."

Scholar-Practitioner Framework:

Theory: Virtue Ethics vs. Utilitarianism.

Application: "The Sandbagging Dilemma" Debate.

Curriculum: The Cost of Unethical Behavior; The Trusted Advisor Matrix; Reputation Management.