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The Psychology of Influence: Applying Cialdini’s Principles to Sales

  • Course Code: SALES-103

  • Format: In-Person / Virtual

  • Description: Why do people say "yes"? This course applies Cialdini’s 6 Principles of Persuasion to sales messaging. We move beyond gut instinct to scientifically engineer emails and scripts that trigger compliance using ethical psychological levers.

  • Learning Objectives:

  • Utilize Reciprocity, Scarcity, and Social Proof in outreach.

  • Rewrite cold emails to increase response rates using psychological triggers.

  • defend against manipulative negotiation tactics.

  • Scholar-Practitioner Framework:

  • Theory: Cialdini’s Principles & Heuristics.

  • Application: Cold Email Audit & Rewrite.

  • Curriculum: The Science of "Yes"; Engineering Scarcity; The Authority Trigger.